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- Title
The Impact of Internal Marketing Practices on Employees' Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector.
- Authors
Almaslukh, Faisal Mohammed O.; Khalid, Haliyana; Sahi, Alaa Mahdi
- Abstract
Based on the social exchange theory, the current study aimed to develop and test a conceptual model that integrates the relationships among internal marketing dimensions (i.e., supportive and participative leadership, training and development, information and communication, and selection and appointment) and job satisfaction in the banking sector of Saudi Arabia, particularly during the COVID-19 pandemic. We collected data from 329 employees working in different private and public banks in Riyadh, Saudi Arabia. Overall, the findings confirmed the significant and positive effects of supportive and participative leadership, training and development, information and communication, and selection and appointment on employees' job satisfaction. The current research contributes to the understanding of the broad role played by internal marketing practices in maintaining the job satisfaction of banking sector employees, during and possibly after the COVID-19 pandemic.
- Subjects
SAUDI Arabia; RIYADH (Saudi Arabia); INTERNAL marketing; JOB satisfaction; COVID-19 pandemic; SOCIAL exchange; EMPLOYEE selection
- Publication
Sustainability (2071-1050), 2022, Vol 14, Issue 15, p9301
- ISSN
2071-1050
- Publication type
Article
- DOI
10.3390/su14159301