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- Title
ROLE WITH IT: THE IMPACT OF ROLES AND HEURISTICS ON ENTREPRENEURS' EVALUATION OF OPPORTUNITIES.
- Authors
Mathias, Blake D.; Williams, David W.
- Abstract
Extant research suggests that entrepreneurs' identities influence the venture creation and management process. However, we know little about how role identities influence how entrepreneurs think about—and select—opportunities. Employing verbal protocol and content analysis techniques, we show that, depending on the role assumed, entrepreneurs attend to different opportunity features and make different decisions with regard to opportunity consideration and selection. In doing so, entrepreneurs also rely on different heuristics to guide their selection of opportunities. As such, role identity may have an important influence on the pattern of growth and pursuit of new ventures.
- Subjects
EXECUTIVE ability (Management); INDUSTRIAL management; BUSINESSPEOPLE; PROFESSIONAL employees; BUSINESS ethics
- Publication
Frontiers of Entrepreneurship Research, 2012, p250
- ISSN
0740-7416
- Publication type
Article