Found: 6
Select item for more details and to access through your institution.
Strategy, market orientation and performance: the political context.
- Published in:
- Journal of Public Affairs (14723891), 2015, v. 15, n. 1, p. 37, doi. 10.1002/pa.1494
- By:
- Publication type:
- Article
Limitations and implications of product-oriented, sales-oriented and market-oriented political parties: evidence for public affairs.
- Published in:
- Journal of Public Affairs (14723891), 2011, v. 11, n. 4, p. 395, doi. 10.1002/pa.428
- By:
- Publication type:
- Article
Political marketing in untraditional campaigns: the case of David Cameron's Conservative Party leadership victory.
- Published in:
- Journal of Public Affairs (14723891), 2007, v. 7, n. 3, p. 235, doi. 10.1002/pa.264
- By:
- Publication type:
- Article
The triadic interaction model of political marketing exchange.
- Published in:
- Marketing Theory, 2013, v. 13, n. 1, p. 87, doi. 10.1177/1470593112467269
- By:
- Publication type:
- Article
A Critique of the Lees-Marshment Market-Oriented Party Model.
- Published in:
- Politics, 2006, v. 26, n. 2, p. 110, doi. 10.1111/j.1467-9256.2006.00257.x
- By:
- Publication type:
- Article
Political exchanges of value and the stakeholder concept: Implications for public affairs.
- Published in:
- Journal of Public Affairs (14723891), 2020, v. 20, n. 2, p. 1, doi. 10.1002/pa.2084
- By:
- Publication type:
- Article