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- Title
Integrated Communications and Practitioners' Perceived Needs.
- Authors
Rose, Patricia B.; Miller, Debra A.
- Abstract
Discusses the perceived educational needs of public relations practitioners and advertising professionals in the field of integrated marketing communications. Preference of advertising professional for an integrated communication; Approach of clients to corporate communication planning; Similarity of the role of advertising and public relations practitioners in smaller markets.
- Subjects
COMMUNICATION; PUBLIC relations personnel; ADVERTISING; EDUCATION; MARKETING; INTEGRATED marketing; MASS media &; business
- Publication
Journalism Educator, 1993, Vol 48, Issue 1, p20
- ISSN
0022-5517
- Publication type
Article
- DOI
10.1177/107769589304800103