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- Title
EFFECT OF SOLICITOR'S SUNTANNED FACE ON COMPLIANCE WITH A FACE-TO-FACE HELPING REQUEST: A BRIEF EXAMINATION IN A FIELD SETTING.
- Authors
GUÉGUEN, NICOLAS
- Abstract
Psychologists have investigated why people want to have a tanned skin and how to prevent people's exposure to solar ultraviolet radiation. However, the effect of suntan on social behavior has not been investigated. In this experiment, conducted in France, a female confederate wearing, or not wearing, a self-tanning cream on her face asked 104 male and 111 female passersby (approximate ages 30 to 60 yr.) to participate in a survey. It was found that more passersby agreed with the request when the interviewer had a suntanned face (52%) than in the control condition (39%). Theoretical and practical interests are discussed.
- Subjects
HELPING behavior; ULTRAVIOLET radiation; HUMAN skin color; INTERPERSONAL relations research; PSYCHOLOGICAL research
- Publication
Psychological Reports, 2015, Vol 117, Issue 1, p245
- ISSN
0033-2941
- Publication type
Article
- DOI
10.2466/21.PR0.117c11z9