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- Title
Aquela mulher sou eu? A telenovela brasileira na construção das identidades na velhice.
- Authors
Wottrich, Laura Hastenpflug
- Abstract
Through the lenses of Latin American cultural studies and Brazilian reception studies, this article investigates how women of advanced age in popular classes, who have watched Brazilian soap operas since their initial appearance, establish their identities from this television genre. For this a reception study was performed with six women between 63 and 76 years old, residents from the surrounding areas of the city of Santa Maria – Rio Grande do Sul. Over the course of a year, an ethnographic criticism of reception was performed with observations of domestic space and viewing of telenovelas alongside the receptors, conducted through exploratory interviews and semi-open/closed interviews. The investigation demonstrated the importance of the soap opera in the construction of the women’s old age, marked through social class and gender relations. The class defines a more oppressive experience of the feminine condition, which influences the ways they define their old age. Entry into old age, in turn, destabilizes traditional concepts of gender. This dynamic, which configures its representations of old age, is present in the reception of soap operas. In the plot, the women find models of female old age with which they can identify, in accordance with the more positive meanings of old age that they construct for themselves.
- Subjects
BRAZIL; WOMEN; TELEVISION soap operas -- Social aspects; IDENTITY (Psychology) in old age; TELENOVELAS; OLDER women; ETHNOLOGY; RECEPTION theory; SOCIALIZATION; GENDER role in mass media; SOCIAL conditions of women
- Publication
Chasqui (13901079), 2012, Issue 118, p74
- ISSN
1390-1079
- Publication type
Article