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- Title
Peter Drucker--the grandfather of marketing: an interview with Dr. Philip Kotler.
- Authors
Gunther, Robert E.
- Abstract
An interview with Philip Kotler, a professor of international marketing, is presented. Topics of the interview include Kotler's personal encounters with management expert Peter F. Drucker, an analysis of the phrase "the aim of marketing is to make selling unnecessary," and managing innovation within business.
- Subjects
KOTLER, Philip, 1931-; MARKETING; DRUCKER, Peter F. (Peter Ferdinand), 1909-2005
- Publication
Journal of the Academy of Marketing Science, 2009, Vol 37, Issue 1, p17
- ISSN
0092-0703
- Publication type
Interview
- DOI
10.1007/s11747-008-0105-1