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- Title
Streaming and Digital Media: Understanding the Business and Technology by Dan Rayburn.
- Authors
Keenan, Daniel S.
- Abstract
Streaming and Digital Media: Understanding the Business and Technology by Dan Rayburn is a short book, large in detail and checklists to guide any industry that is interested in improving their training, communication, sales, and marketing strategy. Mr. Rayburn gives the unbiased facts on the employment of digital media, need/fiscal considerations, equipment, implementation planning, and return on investment analyses. Case studies follow and validate each chapter detailing actual usages of digital media in industry. The book is rich in statistical bar and pie graphs explaining chapter narratives making comprehension of the processes easy and decisions confident.
- Subjects
TRACK system (Education); STREAMING technology; DIGITAL media; MARKETING strategy; RAYBURN, Dan; TECHNOLOGY
- Publication
Journal of Interactive Instruction Development, 2008, Vol 21, Issue 2, p43
- ISSN
1040-0370
- Publication type
Article