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- Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
- Authors
Srinivasan, Shiva Kumar
- Abstract
The article reviews the book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant," by W. Chan Kim and Renée Mauborgne.
- Subjects
BLUE Ocean Strategy: How to Create Uncontested Market Space &; Make the Competition Irrelevant (Book); KIM, W. Chan; MAUBORGNE, Renee; ECONOMIC competition; NONFICTION
- Publication
Vikalpa: The Journal for Decision Makers, 2006, Vol 31, Issue 3, p151
- ISSN
0256-0909
- Publication type
Book Review