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- Title
Modelo de capacidades de absorción enfocado a la innovación en empresas turísticas postCOVID19.
- Authors
García López, José Guadalupe; Salgado García, Lorenzo; González Solán, Oliek
- Abstract
Based on a model to study the absorption capabilities, developed in tourism companies, their main attributes and manifestation in the sector are analyzed to understand how they impact their innovation activities. The study is contrasted through the responses to a group of evaluation criteria in tourism companies in times of COVID-19. This work shows, through an example, the absorption-innovation-results relationship and the forces of resistance in new learning, as well as the harmful effects of these forces. The exposed model describes the relationships, their nature and the impact of this relationship on the results of the companies studied.
- Subjects
COVID-19; TOURISM; ABSORPTION; COMPETITIVE advantage in business
- Publication
Cimexus, 2021, Vol 16, Issue 1, p95
- ISSN
1870-6479
- Publication type
Article
- DOI
10.33110/cimexus160105