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- Title
LEAD MARKETS IN THE EUROPEAN TEXTILE INDUSTRY - IMPLICATIONS FOR EUROPEAN INNOVATION POLICY.
- Authors
Cleff, Thomas; Grimpe, Christoph; Rammer, Christian
- Abstract
This paper employs the so-called Lead Market approach to assess for European Union member states the attractiveness of the national market as a test market for innovations in the Textile Industry that later will become successful also in other countries. The basic idea behind the Lead Market Approach is that country-specific demand-side factors shape the design of an innovation (i.e. its technical specifications). At the same time, this innovation design is critical for the global success of innovations. National markets that prefer designs that later become globally accepted may be called Lead Markets. Literature has identified five factors of national demand that determine a country's Lead Market potential: price advantage, demand advantage, export advantage, transfer advantage and market structure advantage. The aim of this paper is to identify and operationalise indicators to measure and compare the Lead Market properties of EU countries. The indicators used are taken from the Community Innovation Surveys (CIS-3), the Eurostat/OECD PPP and Expenditure Database at BH level, the UNCTAD FDI-Database, the EU Business Demography Statistics, and the Eurostat Foreign Trade Database (Comext). Based on the Lead Market analysis, implications for policy makers are outlined.
- Subjects
EUROPEAN Union countries; TEXTILE industry; TECHNOLOGICAL innovations; MARKET potential; INDUSTRIAL organization (Economic theory); MARKETING strategy
- Publication
Interdisciplinary Management Research, 2011, Vol 7, p807
- ISSN
1847-0408
- Publication type
Article