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- Title
PULLING STRINGS.
- Authors
Yat Ming Ooi
- Abstract
The article focuses on relevance of customers for innovations and product design. Topics discussed include involvement of customers in new products testing and providing feedback for improvements of products, User innovation being defined as innovations driven by users and methods for user's innovations such as lead-user method, toolkits that allows product customisation and crowd sourcing that involves harnessing skills and knowledge of the crowd to get solutions to innovative problems.
- Subjects
TECHNOLOGICAL innovations; CUSTOMER feedback; PRODUCT design; CROWDSOURCING; CUSTOMIZATION
- Publication
University of Auckland Business Review, 2015, Vol 18, Issue 1, p48
- ISSN
1174-9946
- Publication type
Article