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- Title
PRIMARY CARE REFERRAL MANAGEMENT: A MARKETING STRATEGY FOR HOSPITALS.
- Authors
Bender, A. Douglas; Geoghegan, Susan S.; Lundquist, Susan H.; Cantone, Jodi M.; Kresnick, Carla J.
- Abstract
With increasing competition among hospitals, primary care referral development and management programs offer an opportunity for hospitals to increase their admissions. Such programs require careful development, the commitment of the hospital staff to the strategy, an integration of hospital activities, and an understanding of medical practice management.
- Subjects
UNITED States; MEDICAL referrals; PRIMARY care; HOSPITAL administration; MEDICAL care; PHYSICIAN practice acquisitions; MARKETING strategy; STRATEGIC planning; HEALTH insurance; REFERRAL centers (Information services)
- Publication
Journal of Health Care Marketing, 1990, Vol 10, Issue 2, p62
- ISSN
0737-3252
- Publication type
Article