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- Title
Articles on Mass Communication in U.S. and Foreign Journals.
- Authors
McKerns, Joseph P.; Delahaye, Alfred N.
- Abstract
Presents articles on Mass Communication in the U.S. and Foreign Journals. "Who Owns an Ad Idea? Visa Settlement Unclear"; "Impulse Buying Varies by Product," by Bellenger, Danny N.; "TV Clutter Rankles Public Most, Survey of Media Ads Shows," by Coates, Colby; "The Idea Market Place: Winners and Losers," by Gramm, Gene and Paul Fortnow; Others.
- Subjects
UNITED States; ADVERTISING; INDUSTRIAL publicity; MARKETING; INDUSTRIAL advertising; MASS media
- Publication
Journalism Quarterly, 1979, Vol 56, Issue 2, p433
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769907905600231