Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleBig Business Blunders/Marketing Mistakes.AuthorsHollander, Stanley C.; Erickson, Leo G.AbstractThe article presents review of the books "Big Business Blunders: Mistakes in Multinational Marketing," by David A. Ricks and "Marketing Mistakes," by Robert F. Hartley.SubjectsBIG Business Blunders: Mistakes in Multinational Marketing (Book); MARKETING Mistakes (Book); RICKS, David A.; HARTLEY, Robert F.; NONFICTIONPublicationJournal of Marketing, 1983, Vol 47, Issue 3, p136ISSN0022-2429Publication typeBook Review