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- Title
MARKETING POLICY DECISIONS.
- Authors
Wilemon, David L.; Thompson, John R.; Penn, William S.; LaPlaca, Peter J.; Walker, Bruce J.; Hindersman, Charles H.; Spencer, Ulric M.; Lamb, Charles
- Abstract
The article presents abstracts on marketing policy decisions. They include "Marketing Resource Allocation and Industrial Structure in a Regulated Industry," by Peter J. LaPlaca, "Make Your Marketing Communications System Sell," by Charles H. Hindersman, and "New Standards for Measuring Public Relations - A Program for Reorganization," by David L. Wilemon.
- Subjects
MARKETING; DECISION making; RESOURCE allocation; PUBLIC relations
- Publication
Journal of Marketing, 1976, Vol 40, Issue 1, p100
- ISSN
0022-2429
- Publication type
Abstract