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- Title
1. Advertising and Promotion.
- Authors
Peters, William S.; Hindersman, Charles H.; Wieland, John H.; Wotruba, Thomas R.; Schwartz, George
- Abstract
The article presents abstracts of articles related to advertising and promotion appearing in various periodicals. Articles abstracted include "Some Challenges for Advertising," appearing in the May 1966 issue of "Occasional Papers in Advertising," "Video Violence," by Robert Paul Dye, appearing in the spring 1966 issue of "Journal of Broadcasting," and "Community Antenna Television, the Broadcaster Establishment, and the Federal Regulator," by John P. Cole, Jr., appearing in the June 1965 issue of "The American Law Review."
- Subjects
ADVERTISING; SALES promotion; BROADCASTING industry; MARKETING
- Publication
Journal of Marketing, 1967, Vol 31, Issue 1, p84
- ISSN
0022-2429
- Publication type
Abstract