We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
18. Retailing.
- Authors
Penn, Jr., William S.; Wolf, Alois F.; Meissner, Frank; Gross, Walter; Babione, F. A.; Markin, Rom J.; Kahler, Ruel; Smith, G. C.; Fox, Harold W.; Spencer, Ulric M.
- Abstract
The article presents abstracts of articles related to retailing appearing in various periodicals. Articles abstracted include "Profile of the Retail Florist Industry--Part I," by Nick Havas, appearing in the December 1965 "Marketing Research Report 741," "Purchasing Habits in Supermarkets," appearing in the November 1965 issue of "Ducilo--Buenos Aires," and "Major Appliance Marketing," by M. R. Miller and B. Pfau, appearing in the October 18, 1965 issue of "Merchandising Week."
- Subjects
MARKETING; RETAIL industry; MERCHANDISING; MARKETING research
- Publication
Journal of Marketing, 1966, Vol 30, Issue 2, p91
- ISSN
0022-2429
- Publication type
Abstract