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- Title
1. Advertising and Sales Promotion.
- Authors
Penn Jr., William S.; SPENCER, ULRIC M.; WRIGHT, JOHN S.; KAHLER, RUEL; GOLDSTUCKER, JAC L.; FISK, GEORGE; KUSHNER, DAN; HINDERSMAN, CHARLES H.; CODNER, BERNARD; REGAN, WILLIAM J.; SMITH, G. C.; ARNAY, OSCAR P.
- Abstract
The article presents abstracts pertaining to advertising and sales promotion. They include "Aspects of Marketing--Advertising," by Wilfried A. Hoelige, "Advertising in the Sunday Comics," by Francis E. Barcus, and "Coupons: Can the Whipping Boy Be Saved?," by Stuart Shryer.
- Subjects
ADVERTISING; NEWSPAPER advertising; SALES promotion; MARKETING research; MARKETING strategy; ADVERTISING campaigns; COUPONS (Retail trade)
- Publication
Journal of Marketing, 1963, Vol 27, Issue 1, p90
- ISSN
0022-2429
- Publication type
Abstract