Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.Title28. TEACHING OF MARKETING.AuthorsLazer, WilliamAbstractThe article presents the abstract "Some Observations on the Business School of Tomorrow," by G. L. Back.SubjectsBUSINESS schoolsPublicationJournal of Marketing, 1959, Vol 23, Issue 4, p451ISSN0022-2429Publication typeAbstract