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- Title
Predictors of Localism in Public Television Scheduling in the United States.
- Authors
Smallwood, AmberM. K.; Moon, SooJung
- Abstract
In the United States, public television claims itself a champion of localism. A prime-time schedule analysis of the Public Broadcasting Service's (PBS) member stations establishes localism scores, and discriminant analysis finds variables that predict differences among stations. Market level variables (income, education, ethnic diversity, geographic component) and organizational level variables (Community Service Grants, membership funding, overall revenue) affect localization of member stations' schedules. This is the first empirical study utilizing a structural operationalization of localism, inclusive of all programming genres, applied to PBS member stations.
- Subjects
UNITED States; PUBLIC television; LOCAL television programs; SCHEDULING; TELEVISION stations; PUBLIC Broadcasting Service (U.S.)
- Publication
Journal of Broadcasting & Electronic Media, 2011, Vol 55, Issue 1, p36
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1080/08838151.2011.546256