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RACIALIZED CAMPAIGN ADS.
- Published in:
- Public Opinion Quarterly, 2013, v. 77, n. 3, p. 549, doi. 10.1093/poq/nft010
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- Publication type:
- Article
Using Fear Appeals in Advertising for AIDS Prevention in the College-Age Population.
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- Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 5
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- Publication type:
- Article
The Growing Threat of AIDS: How Marketers Must Respond.
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 2, p. 5
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- Publication type:
- Article
Integrating Terror Management Theory into Fear Appeal Research.
- Published in:
- Social & Personality Psychology Compass, 2011, v. 5, n. 6, p. 372, doi. 10.1111/j.1751-9004.2011.00354.x
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- Publication type:
- Article
The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue.
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- Advances in Consumer Research, 2011, v. 39, p. 354
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- Publication type:
- Article
I'm Afraid, But Am I Persuaded? How to Make Fear Appeals More Effective.
- Published in:
- 2010
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- Publication type:
- Abstract
A Meta-Analytic Review of Fear Appeals: A Terror Management Perspective.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 1002
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- Publication type:
- Article
The Appeal of Others: How to Avoid the Self-Positivity Bias.
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- Advances in Consumer Research, 2007, v. 34, p. 394
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- Publication type:
- Article
"Male Body Image and the Fear Appeal".
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 260
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- Publication type:
- Article
AN EXPLORATORY ASSESSMENT OF THE EFFECT OF ALTERNATIVE ADVERTISING APPEALS.
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- Advances in Consumer Research, 1987, v. 14, n. 1, p. 572
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- Publication type:
- Article
THREATS AND PROMISES IN ADVERTISING APPEALS.
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- Advances in Consumer Research, 1982, v. 9, n. 1, p. 221
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- Publication type:
- Article
THE EFFECTS OF COMMUNICATION ON SMOKING CESSATION MESSAGE FRAMING FOR PATIENTS WITH HEAD AND NECK CANCER.
- Published in:
- International Journal of Organizational Innovation, 2017, v. 10, n. 1, p. 131
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- Publication type:
- Article
Teachers use of fear appeals: Association with student and teacher mental health.
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- British Journal of Educational Psychology, 2022, v. 92, n. 2, p. 1, doi. 10.1111/bjep.12467
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- Publication type:
- Article
A cross‐lagged panel analysis of fear appeal appraisal and student engagement.
- Published in:
- British Journal of Educational Psychology, 2020, v. 90, n. 3, p. 830, doi. 10.1111/bjep.12334
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- Publication type:
- Article
Do highly test anxious students respond differentially to fear appeals made prior to a test?
- Published in:
- Research in Education, 2012, v. 88, n. 1, p. 1, doi. 10.7227/RIE.88.1.1
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- Publication type:
- Article
Fear appeals in social marketing: The case of anti-speeding video advertisement "Mistakes".
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- Journal of Customer Behaviour, 2017, v. 16, n. 1, p. 61, doi. 10.1362/147539217X14909732699480
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- Publication type:
- Article
Fear Appeals, Message Processing Cues, and Credibility in the Websites of Violent, Ideological, and Nonideological Groups.
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- Journal of Computer-Mediated Communication, 2014, v. 19, n. 4, p. 871, doi. 10.1111/jcc4.12083
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- Publication type:
- Article
Straw Men, Weak Men, and Hollow Men.
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- Argumentation, 2011, v. 25, n. 1, p. 87, doi. 10.1007/s10503-010-9199-y
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- Publication type:
- Article
The Appropriateness of Fear Appeal use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?
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- Journal of Business Ethics, 1993, v. 12, n. 1, p. 45, doi. 10.1007/BF01845786
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- Publication type:
- Article
Articles of Interest: Fear Appeals, Quality Perceptions, and "E-Health" Marketing.
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- Marketing Health Services, 2000, v. 20, n. 4, p. 35
- Publication type:
- Article
USING TELEVISION DRAMA AS ENTERTAINMENT-EDUCATION TO TACKLE DOMESTIC VIOLENCE IN CHINA.
- Published in:
- Journal of Development Communication, 2019, v. 30, n. 1, p. 30
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- Publication type:
- Article
Expectancy of success, subjective task-value, and message frame in the appraisal of value-promoting messages made prior to a high-stakes examination.
- Published in:
- Social Psychology of Education, 2016, v. 19, n. 2, p. 325, doi. 10.1007/s11218-016-9337-y
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- Publication type:
- Article
Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection Framework.
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- Journal of Consumer Research, 1999, v. 26, n. 1, p. 70, doi. 10.1086/209551
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- Publication type:
- Article
Self- and Response Efficacy Information in Fear Appeals: A Meta-Analysis.
- Published in:
- Journal of Communication, 2022, v. 72, n. 2, p. 241, doi. 10.1093/joc/jqab048
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- Publication type:
- Article
Fear appeals and binge drinking: A terror management theory perspective.
- Published in:
- British Journal of Health Psychology, 2008, v. 13, n. 4, p. 773, doi. 10.1348/135910707X272790
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- Publication type:
- Article
THIS IS YOUR BRAIN ON LAW SCHOOL: THE IMPACT OF FEAR-BASED NARRATIVES ON LAW STUDENTS.
- Published in:
- Utah Law Review, 2015, v. 2015, n. 2, p. 391
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- Publication type:
- Article
The Effectiveness of Fear Appeals Featuring Fines versus Social Disapproval in Preventing Shoplifting Among Adolescents.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 3, p. 264, doi. 10.1002/mar.20987
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- Publication type:
- Article
In God's Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 119, doi. 10.1509/jmr.15.0246
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- Publication type:
- Article
Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 530, doi. 10.1509/jmr.13.0606
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- Publication type:
- Article
How Disgust Enhances the Effectiveness of Fear Appeals.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 383, doi. 10.1509/jmr.07.0364
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- Publication type:
- Article
The Effect of Fear Appeals on George Whitefield's Auditors.
- Published in:
- Puritan Reformed Journal, 2013, v. 5, n. 1, p. 163
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- Publication type:
- Article
The Implicit and Explicit Effects of Negative Political Campaigns: Is the Source Really Blamed?
- Published in:
- Political Psychology, 2010, v. 31, n. 4, p. 617, doi. 10.1111/j.1467-9221.2010.00771.x
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- Publication type:
- Article
Fear Appeals in Political Rhetoric about Terrorism: An Analysis of Speeches by Australian Prime Minister Howard.
- Published in:
- Political Psychology, 2009, v. 30, n. 1, p. 1, doi. 10.1111/j.1467-9221.2008.00678.x
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- Publication type:
- Article
Is a Worried Citizen a Good Citizen? Emotions, Political Information Seeking, and Learning via the Internet.
- Published in:
- Political Psychology, 2008, v. 29, n. 2, p. 247, doi. 10.1111/j.1467-9221.2008.00625.x
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- Publication type:
- Article
Fear Appeal Construction in the Daily Mail Online: A Critical Discourse Analysis of 'Prime Minister Corbyn and the 1000 Days That Destroyed Britain'.
- Published in:
- Critical Approaches to Discourse Analysis Across Disciplines, 2017, v. 9, n. 1, p. 45
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- Publication type:
- Article
Barbed and Dangerous: Constructing the Meaning of Barbed Wire in Late Nineteenth-Century America.
- Published in:
- Agricultural History, 2014, v. 88, n. 4, p. 566, doi. 10.3098/ah.2014.088.4.566
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- Publication type:
- Article
Epicurus on the Fear of Death and the Relative Value of Lives.
- Published in:
- Apeiron, 2014, v. 47, n. 4, p. 461, doi. 10.1515/apeiron-2014-0001
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- Publication type:
- Article
The Mainstreaming of Extreme Right-Wing Populism in the Low Countries: What is to be Done?
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- Communication, Culture & Critique, 2018, v. 11, n. 1, p. 7, doi. 10.1093/ccc/tcx002
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- Publication type:
- Article
Scaring the Already Scared: Some Problems With HIV/AIDS Fear Appeals in Namibia.
- Published in:
- Journal of Communication, 2009, v. 59, n. 2, p. 317, doi. 10.1111/j.1460-2466.2009.01418.x
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- Publication type:
- Article
A QUALITATIVE INVESTIGATION OF SOUTH AFRICAN CIGARETTE SMOKERS' PERCEPTIONS OF FEAR APPEAL MESSAGES IN ANTI-SMOKING ADVERTISING.
- Published in:
- Health SA Gesondheid, 2009, v. 14, n. 1, p. 1, doi. 10.4102/hsag.v14i1.411
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- Publication type:
- Article
Exploring the Impact of QR Codes in Authentication Protection: A Study Based on PMT and TPB.
- Published in:
- Wireless Personal Communications, 2017, v. 96, n. 4, p. 5315, doi. 10.1007/s11277-016-3743-5
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- Publication type:
- Article
Perceptions of fear appeal and preferences for feedback in tailored health communication: an explorative study among pre-diabetic individuals.
- Published in:
- Information Research, 2013, v. 18, n. 3, p. 1
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- Publication type:
- Article
Fear Appeals Revisited: Testing a Unique Anti-smoking Film.
- Published in:
- Current Psychology, 2008, v. 27, n. 2, p. 145, doi. 10.1007/s12144-008-9029-7
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- Publication type:
- Article
The Threat of Demographic Winter: A Transnational Politics of Motherhood and Endangered Populations in Pro-Family Documentaries.
- Published in:
- Feminist Formations, 2013, v. 25, n. 2, p. 30, doi. 10.1353/ff.2013.0028
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- Publication type:
- Article
Comparative impact of fear appeals and induced hypocrisy advertising in encouraging intent to quit smoking: Applying self-construal theory to consumers' attitudes.
- Published in:
- 2020
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- Publication type:
- journal article
The influence of different fear appeal approaches and gender on young generation Y consumers' protection motivation responses.
- Published in:
- Management Dynamics / Bestuursdinamika, 2016, v. 25, n. 4, p. 19
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- Publication type:
- Article
Unmasking the pivotal role of ad–target ethnic congruence in driving consumers' response to fear appeals.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 6, p. 1346, doi. 10.1002/mar.21984
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- Publication type:
- Article
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 132, doi. 10.1007/s11747-022-00865-8
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- Publication type:
- Article
FACTS AND FEARS.
- Published in:
- Issues in Science & Technology, 2019, v. 35, n. 2, p. 17
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- Publication type:
- Article
FACTS AND FEARS.
- Published in:
- Issues in Science & Technology, 2019, v. 35, n. 2, p. 16
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- Publication type:
- Article