Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleSearch engine advertising for organic food: The effectiveness of information concreteness on advertising performance.AuthorsYang, Shuai; Li, Dong; Tao, Zhihao; Li, XunPublicationJournal of Consumer Behaviour, 2018, Vol 17, Issue 1, p47ISSN1472-0817Publication typeArticleDOI10.1002/cb.1685