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- Title
The Recent Trends Describing Cultural Issues and Intercultural Management within the Framework of the Polish-German Relations.
- Authors
Zator-Peljan, Joanna
- Abstract
It is becoming increasingly difficult to ignore Poland in terms of a potential international collaboration. In the recent years more and more foreign concerns or investors are becoming aware of the fact that the Polish market is worth considering, and attempt to open their branches in Poland. The author of the presented paper analyzes chosen Polish-German travel writings and regards them as a kind of a guide book that informs foreigners about Poland within the framework of the so called intercultural as well as managerial matters.
- Subjects
GERMANY-Poland relations; TRAVEL writing; CROSS-cultural communication; TRAVEL literature; KNAPP, Radek
- Publication
Journal of Tourism & Services, 2015, Vol 6, Issue 10, p92
- ISSN
1804-5650
- Publication type
Article