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- Title
Convenciones y disrupciones en la cobertura de los eventos políticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019.
- Authors
Rodríguez-Vázquez, Ana-Isabel; Silva-Rodríguez, Alba; Direito-Rebollal, Sabela; García-Orosa, Berta
- Abstract
Through a mixed method, the linear (live), social (social media) and audience participation (live-tweeting) offer during the special information program of March, 26th 2019 electoral night in La 1 of TVE and La sexta is analysed. We had the hypothesis that television consumption has changed with the competition of VoD-OTT platforms. The objective of this empirical work is to determine the multichannel information strategy carried out by the mentioned stations, and to know the response of the audience. Political events such as electoral processes keep the audience connected to traditional and social television, and generate high volumes of conversation.
- Subjects
AUDIENCE participation; MULTICHANNEL communication; AUDIENCE response; POLITICAL communication; SOCIAL media
- Publication
El Profesional de la Información, 2020, Vol 29, Issue 2, p1
- ISSN
1386-6710
- Publication type
Article
- DOI
10.3145/epi.2020.mar.05