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- Title
E-COMMERCE AND CEMENT BRANDS.
- Authors
Ramesh, T.; Suryakumar, M.
- Abstract
The future of trading in building materials lies in e-commerce. More and more companies in the construction industry recognize the significance of the digitizing process chains for their competitiveness," says Christian Landes, founder and Managing Director of the company eBau.pro. All suppliers and buyers of cement can register on the website platform www.ecement.pro and participate in the auctions. In addition, the platform acts as brokers for concrete technology consultation and logistics services. So the current paper aims about how the e-commerce industry gives its impact on cement brands.
- Subjects
ELECTRONIC commerce; BRAND name products; BUILDING trades; CONSTRUCTION industry; CONCRETE
- Publication
Turkish Online Journal of Qualitative Inquiry, 2021, Vol 12, Issue 3, p4054
- ISSN
1309-6591
- Publication type
Article