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- Title
INCIDENCIA DE LA PLANEACIÓN ESTRATÉGICA Y LA GESTIÓN EN LA COMPETITIVIDAD DE LAS EMPRESAS QUE OFRECEN SERVICIOS TURÍSTICOS EN LA CIUDAD DE OAXACA DE JUÁREZ.
- Authors
Guzmán Javier, Alejandra; Torres Valdez, Julio César; García Contreras, Miriam Lissette
- Abstract
Competitive tourism companies contribute to the economic development of the place where they are installed, generating multiple benefits for the owners, clients, direct and indirect suppliers, as well as for the intermediaries that participate in the tourism activity. In order to achieve competitiveness, it is necessary to determine the factors that generate it and discover the key of the success of the companies in the tourism sector. The research proposes a methodological model to explain competitiveness through the factors of strategic planning and management of tourism enterprises in the city of Oaxaca de Juárez. The results obtained allow to affirm that the planning affects indirectly in the competitiveness, through the management, by putting in practice the plans and strategies raised. On the other hand, management has a high contribution to business competitiveness, due to the efforts undertaken in the daily open.
- Publication
TURyDES, 2020, Vol 12, Issue 28, p277
- ISSN
1988-5261
- Publication type
Article