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- Title
Teaching Innovation Skills: Application of Design Thinking in a Graduate Marketing Course.
- Authors
Lee, Chong "Joanna" S. K.; Benza, Ron
- Abstract
Innovation is a principal source of differentiation and competitive advantage in the increasingly complex and rapidly changing business environment of the 21s! century. Students need to be better prepared with innovation skills to not only meet the 21st century workplace requirements but also succeed in the careers of their choice. Business educators need to be mindful of the pedagogical methods that facilitate the development of desired innovation skills among students. Innovation skills include technical skills such as discipline specific expertise, personal qualities such as creativity and open-mindedness, and social and behavioral skills such as communication and collaboration. The Design Thinking approach was chosen as a pedagogical method to teach innovation skills in an elective MBA course. The experience of the course, Design Thinking and Innovative Branding, suggests that Design Thinking approach can provide instructors with a clear pedagogical process and tools to effectively instill innovation skills such as creativity, empathy, open-mindedness, experimentation, communication, and collaboration.
- Subjects
TECHNOLOGICAL innovations; BUSINESS education; BUSINESS students; MASTER of business administration degree; THOUGHT &; thinking
- Publication
Business Education Innovation Journal, 2015, Vol 7, Issue 1, p43
- ISSN
1945-0915
- Publication type
Article