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- Title
Cómo comunicar: mensajes difíciles en la empresa.
- Authors
Flores,, Cristina; Sabartés, Mireia
- Abstract
The article addresses steps through which to ensure proper delivery of bad news, directed towards corporate employees in the internal communications sector. The necessity of delivering such messages clearly and concisely is related, as well as the importance of maintaining control of the group reaction after the bad news has been delivered.
- Subjects
BAD news; BUSINESS communication; CORPORATE culture; ARTICULATION (Speech); PSYCHOLOGY
- Publication
Revista de Comunicación (1888198X), 2010, Issue 13, p54
- ISSN
1888-198X
- Publication type
Article