We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Mass media messages and reproductive behaviour in Nigeria.
- Authors
Bankole, A.; Rodríguez, G.; Westoff, C. F.; Rodríguez, G
- Abstract
This paper examines the effects of exposure to mass media messages promoting family planning on the reproductive behaviour of married women in Nigeria using cross-sectional data. Longitudinal data are also used to ensure that exposure to media messages pre-dates the indicators of reproductive behaviour. Cross-sectional analysis suggests that: (1) contraceptive use and intention are positively associated with exposure to mass media messages, and (2) women who are exposed to media messages are more likely to desire fewer children than those who are not exposed to such messages. Similarly, analysis of the longitudinal data shows that exposure to mass media messages is a significant predictor of contraceptive use. Thus, exposure to mass media messages about family planning may be a powerful tool for influencing reproductive behaviour in Nigeria.
- Subjects
NIGERIA; MASS media; HUMAN reproduction; PSYCHOLOGY of women; HUMAN behavior; CROSS-sectional method; FAMILY planning; COMPARATIVE studies; DEVELOPING countries; FAMILIES; HEALTH attitudes; LONGITUDINAL method; RESEARCH methodology; MEDICAL cooperation; RESEARCH; SOCIOECONOMIC factors; EVALUATION research
- Publication
Journal of Biosocial Science, 1996, Vol 28, Issue 2, p227
- ISSN
0021-9320
- Publication type
journal article
- DOI
10.1017/S0021932000022264