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- Title
INCENTIVE PROGRAMS TO PROMOTE STARTUPS: A BRAZILIAN CASE.
- Authors
Waldney Moreira, Francisco; Miranda Martins, Isabela; Alencar Pereira, Bruno; Silva Farias, Josivania
- Abstract
This study aimed to verify the practical implications of innovation incentive programs in the development of a carpooling startup from Brazilian Federal District. It is a case study in which the startup was supported by programs to encourage innovation. Interviews were conducted with the managers of the startup, with the purpose of evaluating the confluence and applicability of the programs to the needs of the business, evidencing the impact of that programs in its development. Empirical evidence was treated through content analysis with a priori categorization, with the managers' perspectives being compared with the factors of incentive to startups - investment, mentoring and support for market insertion. The results demonstrated that financial assistance, managerial training and institutional networking contributed to the startup development. The study provides an analysis of startups development factors and contributes to the improvement of innovation incentive programs.
- Publication
Revista Pensamento Contemporâneo em Administração, 2019, Vol 13, Issue 1, p63
- ISSN
1982-2596
- Publication type
Article
- DOI
10.12712/rpca.v13i1.27491