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- Title
Testing the Validity of Blue Ocean Strategy versus Competitive Strategy: An Analysis of the Retail Industry.
- Authors
Burke, Andrew; van Stel, André; Thurik, Roy
- Abstract
We investigate the nature of the competition process in retailing by contrasting blue ocean strategy and competitive strategy. We develop a methodology to test the core assumptions of both these major schools of strategic management. Applying this methodology to a large data set of shop type averages within the retailing sector, we find empirical support for blue ocean strategy in terms of creating new retail market space. At the same time we also find support for competitive forces eroding temporary profits. However, we find that these forces are sufficiently slow to enable periods of supernormal profits for retail innovators.
- Subjects
STRATEGIC planning; MARKETING strategy; ECONOMIC competition; TECHNOLOGICAL innovations; RETAIL industry management
- Publication
International Review of Entrepreneurship, 2016, Vol 14, Issue 2, p123
- ISSN
2009-2822
- Publication type
Article