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- Title
TACKLING DISCRIMINATION: A SOCIAL MARKETING CASE STUDY.
- Abstract
The article presents the case study on discrimination issue in the mental health care in New Zealand. It mentions a report that cites that three people in the country will experience mental illness in their lifetime and the same experienced discrimination. It presents the Phoenix model of change for reducing discrimination and stigma against people with mental illness to be use for the campaign in reducing discrimination in New Zealand.
- Subjects
NEW Zealand; DISCRIMINATION against people with mental illness; PEOPLE with intellectual disabilities; MENTAL health services; MENTAL health
- Publication
Business Case Journal, 2010, Vol 17, Issue 1, p1
- ISBN
9780974664323
- ISSN
1937-8459
- Publication type
Case Study