We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
CONJOINT ANALYSIS RELIABILITY: EMPIRICAL FINDINGS.
- Authors
Reibstein, David; Bateson, John E. G.; Boulding, William
- Abstract
This paper looks at the comparative reliability of different methodological variants of the conjoint analysis procedure. It differs from previous studies in that it looks at three methods of data collection (Full Profile, Trade-off Matrices, and Paired Comparison) and two levels of a key attribute (price) across five different product categories. In addition it tests these manipulations using two different reliability assessment procedures. The results show that most manipulations have a significant effect on the reliability scores and many interaction terms are significant. (Conjoint Analysis; Data Collection; Product Categories; Reliability Assessment)
- Subjects
CONJOINT analysis; MARKETING research; PRODUCT management; MARKETING; MANIPULATIVE behavior; ABSTRACT algebra; STATISTICAL correlation
- Publication
Marketing Science, 1988, Vol 7, Issue 3, p271
- ISSN
0732-2399
- Publication type
Article
- DOI
10.1287/mksc.7.3.271