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- Title
Impatient Patients.
- Authors
Anderson, Jen; Albritton, Karen
- Abstract
The article focuses on the HealthNAV iPhone application from Blue Cross and Blue Shield of North Carolina (BCBSNC), which offers health information. It states that the advancement of technology to provide mobile access to familiar features such as a Drug Finder and Urgent Care Finder on its website is the initial strategy of HealthNAV. Moreover, HealthNAV allow users to research and save information regarding the cheaper drug choices and direct access to customer service in their mobile phones.
- Subjects
MEDICAL care; BLUE Cross &; Blue Shield of North Carolina (Company); IPHONE software; MEDICAL technology; PHARMACEUTICAL research; CUSTOMER services
- Publication
Marketing Health Services, 2011, Vol 31, Issue 1, p6
- ISSN
1094-1304
- Publication type
Article