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- Title
Climate-friendly food-choice intentions among emerging adults: extending the theory of planned behavior with objective ambivalence, climate-change worry and optimism.
- Authors
Jylhä, Kirsti M.; Ojala, Maria; Odisho, Sandy; Riise, Anja
- Abstract
Climate-friendly food choices are still relatively rarely addressed in studies investigating climate engagement, particularly among young people. To address this research gap, we conducted a questionnaire study with senior high school students (N = 474). Our overarching theoretical framework is the Theory of Planned Behavior (TPB), which we extended with emotional factors (climatechange worry and optimism) and attitudinal ambivalence. We found that all factors included, except for optimism, correlated with the food-choice intentions. In multiple regression analyses, worry was the second strongest predictor, after attitudes. Moreover, a measure of objective ambivalence moderated the correlation between attitudes and intentions by weakening it. The results support the validity of using the TPB model when explaining intentions to make climatefriendly food choices among emerging adults. However, our results suggest that it is also important to consider emotions—in this case climate-change worry—and the existence of conflicting evaluations about choosing climate-friendly food.
- Subjects
AMBIVALENCE; PLANNED behavior theory; TRANSITION to adulthood; YOUNG adults; CLIMATE change; HIGH school students
- Publication
Frontiers in Psychology, 2023, p1
- ISSN
1664-1078
- Publication type
Article
- DOI
10.3389/fpsyg.2023.1178449