Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleWhen ‘Bad’ is Good: The Magnetic Attraction of Villains.AuthorsKrause, Rebecca J.; Rucker, Derek D.SubjectsSCHOLARS; SOCIAL psychologyPublicationAdvances in Consumer Research, 2019, Vol 47, p709ISSN0098-9258Publication typeArticle