Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleFuture is "Right" on Your Face: The Role of Facing Direction of Product on Attitudes toward Product.AuthorsYuli Zhang; Hyokjin Kwak; Haeyoung Jeong; Puzakova, MarinaAbstractThe article focuses on a study that explores role of facing direction of product on attitudes toward product.SubjectsCOMMERCIAL products; CONSUMER behaviorPublicationAdvances in Consumer Research, 2016, Vol 44, p768ISSN0098-9258Publication typeArticle