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- Title
THE ROLE OF SEXUALLY-ORIENTED STIMULI IN ADVERTISING: THEORY AND LITERATURE REVIEW.
- Authors
Wilson, R. Dale; Moore, Noreen K.
- Abstract
In recent years there has been an increase in the use of sexual themes and erotic stimuli in advertising. This paper proposes some theoretical concepts through which the effects of these stimuli may be understood. Empirical research from consumer behavior and psychology is reviewed. Together, the theoretical and empirical components of the paper provide guidance for future research.
- Subjects
SEX in advertising; CONSUMER behavior
- Publication
Advances in Consumer Research, 1979, Vol 6, Issue 1, p55
- ISSN
0098-9258
- Publication type
Article