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- Title
Identifying Community-Informed Language to Promote HIV Pre-exposure Prophylaxis (PrEP) in Black LGBTQ Communities in Baltimore.
- Authors
Fields, Errol L.; Long, Amanda; Bademosi, Kehinde; Granderson, Ricky; Schumacher, Christina M.; Chandran, Aruna; Kingon, Yvonne; Jennings, Jacky M.
- Abstract
LGBTQ populations, particularly Black men who have sex with men and transgender women, experience significant HIV disparities; public health messages may inadvertently stigmatize LGBTQ populations. We sought to use qualitative methods to inform a PrEP campaign. Unstructured focus groups were conducted among predominantly Black LGBTQ persons recruited through social media and events. Discussions were audio-recorded, transcribed, and analyzed in NVivo using categorical analysis. Eighty individuals participated in 13 focus groups; 80% (64) identified as sexual or gender minorities. Eighty-eight percent (70) identified as Black/African American. Four themes emerged: (1) culturally competent, community-informed, locally relevant messaging, (2) avoiding stigmatizing language or images, (3) inaccessibility of clinical language, and (4) using identity labels representing local communities and their diversity. Findings suggest PrEP campaigns need to be developed through community-informed processes to engage and avoid stigmatizing priority populations. Ongoing partnerships between public health and LGBTQ communities can facilitate development of campaigns with engaging, acceptable language.
- Subjects
MARYLAND; BLACK people; COMMUNITY health services; EXPERIMENTAL design; FOCUS groups; HEALTH promotion; HIV infections; LANGUAGE &; languages; PREVENTIVE medicine; SCIENTIFIC observation; PUBLIC health; SOCIAL stigma; VOCABULARY; QUALITATIVE research; LGBTQ+ people; SEXUAL minorities; THEMATIC analysis; HEALTH equity; CULTURAL competence; DATA analysis software; DESCRIPTIVE statistics
- Publication
AIDS Education & Prevention, 2020, Vol 32, Issue 2, p152
- ISSN
0899-9546
- Publication type
Article
- DOI
10.1521/aeap.2020.32.2.152