We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Understanding Customer Perception Of Interior Designing Services In Nagpur City: A Literature Review.
- Authors
Patel, Nayan; Kharabe, Rahul
- Abstract
The interior design industry has seen significant growth, driven by increasing consumer demand for personalized and aesthetically pleasing living spaces. This literature review aims to understand customer perception of interior designing services specifically within the context of residential properties in Nagpur City. By synthesizing findings from various academic articles, industry reports, and market surveys, this study identifies key factors that influence customer attitudes and satisfaction with interior design services. The review explores themes such as design preferences, the impact of cost and value, the role of professional expertise, and the influence of cultural and social factors on consumer choices. It also examines the challenges faced by interior designers in meeting client expectations and the evolving trends in interior design that are shaping customer perceptions. The findings highlight the importance of understanding local market dynamics and consumer behavior to provide tailored and effective interior design solutions. This study provides valuable insights for interior designers, industry stakeholders, and researchers, emphasizing the need for continuous adaptation and innovation to meet the diverse needs of homeowners in Nagpur City.
- Subjects
CONSUMER attitudes; INTERIOR design services; CONSUMER behavior; INTERIOR decoration; LITERATURE reviews; CONSUMER preferences; CUSTOMER satisfaction
- Publication
Journal of Namibian Studies, 2023, Vol 38, p2297
- ISSN
1863-5954
- Publication type
Article