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- Title
Explaining Blood Donation: The Trust Factor.
- Authors
Andaleeb, Syed Saad; Basu, Amiya K.
- Abstract
The article presents an exploration into the attitudes of blood donors and the deciding factors in medical donation behavior. Research on donors and non-donors is cited, suggesting that issues such as trust in blood-bank organizations and health-risk education would be more efficient means of promoting blood donation rather than appeals to altruism. A typical personality and demographic model for a blood donor is provided, highlighting trends that risk-takers and men statistically donate more. Several hypotheses are given addressing the causes behind such behavior distinctions and suggestions are given to alter marketing strategies to adjust such trends.
- Subjects
ORGAN donation; BLOOD banks; BLOOD donors; DEMOGRAPHIC characteristics; DECISION making; TRUST; MARKETING strategy; HEALTH education; RISK-taking behavior; ALTRUISM; BEHAVIORAL research; PSYCHOLOGY
- Publication
Journal of Health Care Marketing, 1995, Vol 15, Issue 1, p42
- ISSN
0737-3252
- Publication type
Article