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- Title
Hospital Positioning: A Strategic Tool for the 1990s.
- Authors
Augustine, Andre J. San; Long, William J.; Pantzallis, John
- Abstract
The authors extend the process of market positioning in the health care sector by focusing on the simultaneous utilization of traditional research methods and emerging new computer-based adaptive perceptual mapping technologies and techniques.
- Subjects
MEDICAL research; HOSPITAL administration; MARKET positioning; MARKETING strategy; HEALTH services administration; MEDICAL technology; MEDICAL care; STRATEGIC planning; BRAND image; TECHNOLOGICAL innovations
- Publication
Journal of Health Care Marketing, 1992, Vol 12, Issue 1, p15
- ISSN
0737-3252
- Publication type
Article