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- Title
Recovering addicts' responses to the cinematic portrayal of drug and alcohol addiction.
- Authors
Hirschman, Elizabeth C.; McGriff, Joyce A.
- Abstract
Marketing researchers are turning increased attention toward major social problems, such as homelessness, compulsive purchasing, and abortion. The authors extend these efforts by establishing some initial guidelines for the therapeutic use of motion pictures in drug rehabilitation programs. Recovering addicts evaluated four films that depicted drug addiction and alcoholism, using rating scales and personal commentary. Working with counselors and administrators, the authors discuss their responses and make suggestions regarding treatment programs.
- Subjects
UNITED States; DRUG abuse treatment; REHABILITATION of people with drug addiction; MOTION pictures in psychotherapy; DRUG abuse; ALCOHOLISM
- Publication
Journal of Public Policy & Marketing, 1995, Vol 14, Issue 1, p95
- ISSN
0743-9156
- Publication type
Article