Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleAdvertising in China: Its Policy, Practice and Evolution.AuthorsChu, JamesAbstractProvides information about advertising in China. Significance of advertising for the Chinese economy; View of advertising by the Chinese as a form of political indoctrination; Rules on foreign advertising in the country.SubjectsCHINA; ADVERTISING; COMMUNICATION in marketing; BUSINESS; INDUSTRIAL publicity; RETAIL industryPublicationJournalism Quarterly, 1982, Vol 59, Issue 1, p40ISSN0196-3031Publication typeArticleDOI10.1177/107769908205900106