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- Title
MACROMARKETING.
- Authors
Hindersman, Charles H.; LaPlaca, Peter J.; Lamb, Charles; Jolson, M. A.; Penn, William S.; Thompson, John R.; Spencer, Ulric M.; Walker, Bruce J.
- Abstract
The article presents abstracts on macromarketing. They include "A Comparative Analysis of Three Consumer Decision Strategies," by Charles Lamb, "Applying Learning Principles to Marketing," by Charles H. Hindersman, and "Use of Segmentation Index to Measure Store Loyalty," by Peter J. LaPlaca.
- Subjects
MARKETING; DECISION making; MARKET segmentation; CONSUMER behavior
- Publication
Journal of Marketing, 1976, Vol 40, Issue 1, p96
- ISSN
0022-2429
- Publication type
Abstract