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- Title
1. ADVERTISING AND PROMOTION.
- Authors
Penn Jr., William S.; LaPlaca, Peter J.; Schoell, William F.; Lamb, Charles; Michman, R. D.; Jolson, M. A.; Walker, Bruce J.; Maruna, Tom
- Abstract
The article presents abstracts pertaining to advertising and promotion. They include "The Grocery Shopper and Food Specials: A Case of Subjective Deception?," by J. B. Wilkinson and J. Barry Mason, "FTC's Talk of Banning Cereal Premiums Stirs Ire of Citizens as well as Food Firms, Admen," by Kenneth Bacon, and "Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials," by Yoram Wind and Joseph Denny.
- Subjects
SALES promotion; MARKETING; TELEVISION advertising; FALSE advertising; ADVERTISING &; psychology; UNITED States. Federal Trade Commission; CEREAL products
- Publication
Journal of Marketing, 1975, Vol 39, Issue 2, p92
- ISSN
0022-2429
- Publication type
Abstract