We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
1. ADVERTISING.
- Authors
Lazer, William; Hollander, Stanley C.
- Abstract
The article presents marketing abstracts pertaining to advertising. They include "Listener Opinions of Radio-TV Advertising Claims," by Pat Cranston, "What Price Co-Op Advertising," by John O. Whitney, and "Are Your Ads "Guilty As Charged?," by Karen R. Gillespie.
- Subjects
ADVERTISING; CONSUMER attitudes; COOPERATIVE advertising; TELEVISION advertising; RADIO advertising; MARKETING; CONSUMER preferences research; ECONOMICS
- Publication
Journal of Marketing, 1959, Vol 23, Issue 4, p434
- ISSN
0022-2429
- Publication type
Abstract