We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX.
- Abstract
The article discusses gender role and sexism in Spanish magazine advertisements. It provides a content analysis of Spanish advertising from magazines published between 1970 and 2000, focusing on general weekly and monthly magazines. Analysis of the evolution of sexism in advertising begins with Spain's transition to democracy following the death of its dictator, Francisco Franco, in 1975. The article also points out the crucial changes that have taken place since the 1970s, including equal roles in these advertisements.
- Subjects
GENDER role in mass media; PERIODICALS &; society; CONTENT analysis; PRINT advertising; SOCIAL perception; COMMUNICATION methodology; MAGAZINE design; GENDER stereotypes in communication; COMMUNICATION &; gender; GENDER differences in communication
- Publication
Comunicación y Sociedad, 2005, Vol 18, Issue 1, p113
- ISSN
0214-0039
- Publication type
Article