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- Title
COMMUNICATOR STYLE PERCEPTIONS AS A FUNCTION OF COMMUNICATION APPREHENSION.
- Authors
Porter, D. Thomas
- Abstract
This article investigates communicator style perceptions as a function of communication apprehension. It demonstrated that a given criterion variable set was related to one sub-population but not to another. The validity of a construct, therefore, should not be necessarily limited to its ability to predict across all population strata. A given construct and its operationalization may be useful only for specific strata of a population. The identification of the specific people for which a construct is scientifically useful is not only methodologically consistent with process and situationally-specific notions of communication, it is also pragmatically valuable.
- Subjects
COMMUNICATION; COMMUNICATION apprehension; SOCIAL phobia; SENSORY perception; COGNITION; SOCIAL psychology
- Publication
Communication Quarterly, 1982, Vol 30, Issue 3, p237
- ISSN
0146-3373
- Publication type
Article
- DOI
10.1080/01463378209369455